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Jbeil District Sustainable Tourism Vision
04 April 2022

First Tourism Conference for Jbeil District

Jbeil District Sustainable Tourism Vision

7, 8 April 2022 / Lebanese American University - Blat Jbeil


Day 1: Thursday, April 7


9:30 - 10:00: Registration


10:00 - 11:00: Opening Session

Conference Presentation: Journalist Roula Mouawad

President of LAU: Prof. Michel Mouawad

Minister of Environment: Dr. Nasser Yassine

Minister of Culture: Judge Mohammad Mortada

Minister of Information: Eng. Ziad Makari

CEO of NUH Foundation: Governor Nicolas Saba

Documentary about Jbeil: By Télé Liban

President of the Roman Road – Byblos Association (Via Appia): Lawyer Raphaël Sfeir

Minister of Tourism: Eng. Walid Nassar


11:00 -11:30: Break

11:30 - 13:30 : Session 1

Presentation of the Conference Schedule: Mr. Imad Farhat

Intervention about Adonis Valley – Director General of Antiquities: Eng. Sarkis Khoury

Tourisme pédestre: Mr. Bertrand Gasiglia

Tourism Administrative Decentralization: Arch. Rania Abdul Samad / MoT

Hotels Sector: Eng. Najwa Chlala El Khoury

Lebanese University – Faculty of Tourism: Dr. Jad Bou Arraj

Tourist Guide Syndicate: Head of the syndicate: Mrs. Elissar Baalbaky  – Lebanon

Live Love Lebanon: Mr. Eddy Bitar

Association of Travel and Tourist Agents in Lebanon: Head of the syndicate: Mr. Jean Abboud


13:30 - 14:30 : Break


14:30 - 16:30 : Session 2 (2 discussion panels):

14:30 - 15:30: Discussion panel (1):

The role of the Municipalities Union – Head of the Union: Mr. Fadi Martinos

Bkassine – Case Study: Mr. Antoine Naim

Byblos International Festival: Dr. Ilham Kallab

Responsible Tourism Approach – USEIL: Mr. Pascal Abdallah

Union of Sustainable and Ecotourism Institution in Lebanon

15:30-16:30: Discussion Panel (2):

* Lebanon membership to the Cultural Routes of the Council of Europe Agreement (EPA): Prof. Rachid Chamoun

Interactive Map – GIS & Visitor Experience Kiosk: Mrs. Tania Abou Merhi (GWR Consulting) – Eng. Georgy Nasrallah

Classic Lebanon: Arch. Karl Abi Karam


Day 2: Friday, April 8


9:30 - 11:00 : Session 3:


Discussion panel (3):

Wine Route – Ghalboun President of Municipality: Arch. Elie Gebrael

Jbeil Maritime Reserve – Municipality President: Mr. Wissam Zaarour

Jaj cedars Reserve: Mr. Imad Farhat

Bentael Nature Reserve: Mr. Raymond Khoury

Arz Ehmej: Dr. Maya Nehmé

Jabal Mousa Biosphere Reserve: Mrs. Joelle Barakat - APJM team

Akoura Landmarks: Mr. Alaa ElHachem

Lebanon Mountain Trail Association (LMTA): Mr. Omar Sakr

Religious Tourism with the Ambassador of Italy to Lebanon - Mrs. Nicoletta Bombardiere presented by Dr. Emanuele D’Andrassi: Mrs. Rola Ajouz Sidani

Holy Lebanon, the first interreligious Tourism Application in Lebanon: Dr. Nour Farra


11:00 - 11:30 / Break


11:30 - 13:30 Session 4 (2 discussion panels):

11:30 – 12:30: Discussion Panel (4):

Croisières en Méditerranée (l’escale à BYBLOS) : Arch. Bechara Mouwanes

Blat - Qartaboun - Mastita Municipality (The Touiristic Lake Poject): Pr. Abdo Outayek

Via Appia Local Development Project: Lawyer Raphaël Sfeir

Tajwal project – Amchit: Dr. Paul Zgheib

12:30 - 13:30: Dicussion Panel (5):

Fair Trade Lebanon: Lawyer Samir Abdul Malak

Adonis Valley: Mr. Fadi Daou

NoGarlicNoOnions: Mr. Anthony Rhayel

Nature by Marc Beyrouthy: Dr. Marc Beyouthy


13:30 - 14:30 Break


14:30 - 16:30 Session 5 (2 discussion panels)::

14:30 – 15:30: Discussion Panel (6):

MACAM Museum: Mrs. Diala Nammour

Fossils – Hakel : Mr. Pierre Abi Saad

Distinguished Archeological Landmarks in Jbeil District: Dr. Zeina Haddad

Institute of Management and Services - IMS: Arch. Juliana Najem Sfeir

UNDP/LDN Project : Mrs. Lara Kallas

15:30 – 16:30: Discussion Panel (7):

Wellness Tourism : Mrs. Alice Eddé

Mountains Resorts: Mrs. Nour Saab

Rural Lodging Guesthouses: Mr. Philip Germanos

Ecole de Mer: Mrs. Geraldine Ghostine

Sports Tourism: Mrs. Ray Bassil

The Quest of the Explorers Grand Slam: Tourism development, entrepreneurship and women’s empowerment: Dr. Joyce Azzam



Day 3: Saturday, April 9


10:00 - 12:30 : Session 6:

Meeting of the follow-up committees to issue the recommendations and execution plans


Coffee Break


Closure Session: Press Conference

Announcing the organization of a second session of the conference in September 2022



Photo Gallery: Mr. Bassam Lahoud